We're looking forward to helping you.
President, Success In Media, Inc.
Media Training Made Easy:
You can ace any interview, look comfortable and confident, get the right messages across and speak in sound bites.
Do you want to look comfortable and confident while getting what you want from the media?
Learn how to
USE THE MEDIA to not just get your message out, but COMPEL
people to do what you want. We'll start by helping you to look and sound better. After that, we'll isolate key messages you would like to see in the media story. On of the best parts of the training is how we get you to reformat those messages in the exact form the media wants them. We'll not only show you how to do it, you'll do it by the end of the workshop.
It will all be covered in this live Media Training Workshop.
SPECIAL NOTE: We can also do a private Media Training session with you or your group.
Media Training CRASH COURSE
Are you looking to take your story to the media?
you worried about tough interview questions or not even getting the interview?
Do you want to LEVERAGE interviews to create sales, name recognition, or web traffic?
Do you wish you could feel more comfortable and could relieve the
stress and anxiety that can come with interviews?
Would you like the know the secrets behind creating
EFFECTIVE SOUND BITES?
Media Training CRASH COURSE, presented by Success in Media, Inc.,will
teach you SPECIFIC techniques including strategies to create ACTION any time you do a media interview.
Here's what you'll learn:
This one or two-day informative seminar covers
tips, tricks, and strategies. We get very specific about what you need to do.
teach you the 10 MOST important elements of effective media
teach the 12 MOST important elements for handling interviews
and Controlling your message.
Elements for creating the Perfect Sound Bite
We'll teach you our Answer System. You can stop worrying about questions. This gives you specific techniques to get to the answers you WISH you could get into the interview.
BEST OF ALL ... We'll give you what no other media
trainer focuses on ... Solid, Specific Techniques on HOW TO TURN
INTERVIEWS into ACTION.
Many media training companies never ask one simple question, "What do you want the result of these interviews to be?" We help bring you towards that result.
We also include the most pre-training and post-training materials to make sure you don't forget what you learned:
But don’t take our word for it,
hear for yourself how others have benefited from Success
In Media's media training workshop. (Click the red play button in the lower left corner to hear the author's audio clip.)
Here's What People Said After the Workshop:
Six Figure Business Consultant
"Just what I learned before lunch was
worth the price of admission."
NYC Executive Career Coach
"I felt like I had a real mentor ... and lots and lots of practice."
Author, "Job Jail...8 Proven Steps to Freedom."
"I feel like I'm always ready now and know my media messages."
We even get calls long after the training. This is how we know
you've gotten a RETURN ON your INVESTMENT:
Hear the Results
"You helped me out at a time that I just really didn't get what I was supposed to tell the media to MAKE THEM WANT to interview me.
You got the perfect pitch for me and since then, I have NEVER EVER been refused an interview ... I have done 150 or so and I have some more coming up."
—Meryl Getline —Speaker and Author of "The World at My Feet"
Avoid the Pitfalls
MOST MEDIA TRAINING PROGRAMS
They think that Media Training is ONLY about helping people do a look and sound better during
Unfortunately, that's only part of it. Interviews, like anything in life have a BEGINNING, MIDDLE, and END.
The Beginning:Deciding in advance what you want the outcome to be. What answers do you wish you could say? We'll help give you the best chances to easily remember and deliver those answers. Equally important is the following. Are you selling something? Are you looking for brand recognition? What do you want people to do as a RESULT of your interview? Do you want them to go to your web site? Do you want them to call or sign up for a free item so you can capture leads? You can and need to be strategic about every media situation.
The Middle:THE ACTUAL INTERVIEW. Yes! You got a media interview. NOW WHAT?!! We'll get specific on how to find and focus your MESSAGE, deal with any QUESTION that comes your way, and, how to create SOUND BITES that SELL.
People who "wing it" are throwing away not just free publicity but FREE ADVERTISING.
The End:Leveraging Interviews. TURN INTERVIEWS INTO SALES or LEADS or quantifiable results. I don't know any other media training organization with this approach. THIS IS WHY YOU WANT THE MEDIA TO COVER YOU! Again, we get SPECIFIC on techniques you can't afford NOT to know. These techniques will reward you for years to come, and set you up to sell future books, products, services, and seminars ...
During Media Training
Crash Course, We'll take you through the
We'll also give you pre-training materials you can use to build a foundation before the training even starts:
After the training, you'll receive customizable ongoing post-training.
We'll deliver videos to you to make sure you
have the best chance of remembering and executing the media training skills.
Your Host, Jess Todtfeld - Media Trainer, #1 Best Selling Author,
Former National TV Producer, Guinness Record Setter
Jess Todtfeld is founder, President, and Lead Media
Trainer for Success In Media, Inc.
Jess helps CEOs, business executives, spokespeople, public relations
reps, experts, authors, and inventors to not just do a better job when
working with the media ... but to CONTROL THE MEDIA. On a daily basis, Jess helps people
to propel their business forward by helping them to make the media
work FOR them instead of against them.
Through Success in Media, Jess
conducts workshops and gives speeches on topics such as:
Secrets to Getting Booked
How to Control the Media
Pitch Perfection: 21st
Century Tools for Pitching the Media
Successful Interviews Lead
PR Marketing Insider's Strategies for Showing up Everywhere
How to Turn Interviews
In 2010, Jess was named host of "America's Premier Experts," a
syndicated TV program featuring business leaders in every field. The program appears on CBS, ABC, NBC, and FOX stations across the U.S.
In 2009, Todtfeld became a #1 best selling author with the release of his third book. During the promotion of the book, he set a GUINNESS RECORD for most radio interviews in a single day -112 lasting 4 minutes long or longer. (More than most people do in a year.)
Jess brings with him 13 years of
experience as a television producer on the national level for networks including ABC, NBC, and FOX. During
that time he booked and produced over 4,000 segments. During his seven years at Cable
TV's #1 Morning Show "FOX & Friends," at FOX News Channel, Jess worked with celebrities, politicians, and news makers.
Prior to joining “FOX & Friends” in
1998, Jess spent two years with Cable’s #1 prime time show, “The O’Reilly Factor.” While there,
Jess saw many guests that could have benefited from proper media
training. Before making his way to FOX News Channel, Jess spent
two years at the NBC's cable channel “America’s Talking.”
The format exclusively featured talk shows. Jess worked as an Associate
Producer on their quirky morning show, “What’s New,”
and later on their late night talk show, “After Hours.” The shows’ producers found Jess to be entertaining
and ended up putting him on the air almost daily. First, Jess was
the “Across the Street Correspondent.” He would talk
to real people, live on the air from across the street from the
studio. Jess went on to shoot humorous packages that featured him
Media Trainer / Consultant for CEOs, U.N. Officials, Experts & Authors
13 years as producer in National Television
Association with 2 top rated television programs
Helped launch 2 cable networks & 3 television programs
Speaker / Lecturer for events, seminars, and conventions
Conducted media workshops for some of New York's
top public relations
Author of 3 Books including "Media Training A to Z"
2009 #1 best selling author in USA Today, #2 Wall Street Journal, #6 Business Week Magazine
Jess practices what he preaches. He not only shows people how to best speak to the media, he appears in media stories almost weekly. One recent AP Television story was seen in markets across the U.S.
Speaking about 21st Century
Press Kits and Media Training.
Jess Todtfeld is also a sought after speaker and a part of a
number of nationally recognized organizations.
These workshop fill up fast.
We will do our best to accommodate
Media Training Crash Course
will help you be more successful with your media encounters. Make the most of every media opportunity!
Click here to find out the next available dates and availability.
On of the best PR marketing investments you can make is the Media Training Crash Course
Get yourself ready to bring your media communication to the next level!
P.S. Think of how much further you can go when you know how to CONTROL THE MEDIA!
The Media Training CRASH COURSE takes place in NY & Los Angeles.
Our NY Media Training takes place just off Times Square in New York City.
Our Los Angeles Media Training takes place at the beautiful Luxe Summit Hotel in Los Angeles